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Jessica McQuay, MA, MS
Marketing Portfolio

I pride myself and my colleagues on driving results through creative thinking, thoughtful quality, and follow-through. With more than 15 years of experience in healthcare marketing, I'm able to showcase a broad spectrum of work that has helped drive results in both B2C and B2B healthcare markets, in both the US and abroad.

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Content
Marketing

Writing, content design and curation, market activation campaigns, media relations

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Integrated Digital Strategy

Content strategy, information architecture, SEO, social campaigns, lead generation

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Sales Enablement and Activation

Persona creation, objection handling, competitive battles, social selling

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Executive Communications

Internal marcom, crisis communications, executive stakeholder engagement

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Customer Loyalty and Retention

Loyalty campaigns and events, KOL recruitment, reference site agreements

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Project Management

Lean-Agile methodologies, influencing others, perseverance against headwinds and ambiguity

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My Top 3

Three projects of which I'm most proud and often reference for future ideas and iterations

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Accolades and Testimonials

Formal performance and 360 feedback, day-to-day recognition and kudos

©2022 by Jessica McQuay, MA, MS

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